Should my pricing page list every feature and service in each plan?

No. Focus on the outcome, not the platform. Votel has more than 100 services you can turn on and off, but do not show them all. Once people see long feature lists they start comparing platform against platform. You are offering an outcome, such as more booked service appointments for an HVAC business, not two connected social accounts versus five.

Show only the important things, and show a service when it has a limit (for example, this plan includes 1,000 minutes a month of call volume). Do not overload your pricing page with services that have no limit.